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JOANN Partners with Medallia to Create Inspiring Customer Experiences

The nation’s leading fabric and crafts retailer uses Medallia Experience Cloud™ across 870 stores and online to improve customer experience across every channel

SAN MATEO, CA, August 8, 2018Medallia, Inc. (, the global leader in customer experience management, today announced that JOANN, the leading fabric and crafts retailer with millions of customers across the U.S., has implemented Medallia Experience Cloud to collect holistic, actionable customer feedback in real-time. With Medallia’s’s ability to capture feedback across all channels and to immediately prompt Team Member action, JOANN aims to strategically integrate insights and improve the customer experience.


With 870 stores, a leading e-commerce site and mobile app with millions of users, JOANN wanted a way to streamline customer feedback and to engage Team Members at all levels within a single platform. The Medallia mobile app is easy for Stores, Field Leaders, and even JOANN executives to use, and provides a real-time view into actual customer feedback. Team Members currently rely on Medallia for a single view across all stores,, and the call center, processing one customer comment every minute. The company is continuing to explore rolling out the platform across other channels, including Buy Online, Pick-Up in Store and education programs.


“Although we’ve served the craft industry for 75 years, we are constantly learning from our customers and looking for new ways to improve their experience,” said Steve Miller, Senior Vice President, Marketing & eCommerce at JOANN Stores. “To align and engage our tens of thousands of Team Members across the nation, we needed Medallia’s powerful platform that offered a holistic view of the customer experience, as well as the ability to easily see, drill down and take action on specific incidents. For instance, we just launched our first concept store with new experiential offerings, merchandising and custom services, and getting clear feedback on those changes will help determine how we move forward.”


Early results show high engagement from JOANN customers, with an initial 50% open rate and 20% survey response rates for solicited feedback. Team members are able to consistently monitor their stores’ comments, and an average 75% of actionable incidents are closed within 72 hours. In addition, JOANN uses Medallia for Digital for feedback on the digital customer experience, supplementing existing analytics and CRM systems.


“JOANN customers are creative, passionate and want the most from their relationship with the JOANN team. With Medallia, JOANN can unlock the power of customer feedback to inform memorable retail experiences in store and streamline the digital customer experience online,” said Scott Aronson, Chief Revenue Officer, Medallia. “We’re excited to partner with JOANN to deliver results directly linked to their business value drivers, that will inform strategy and support business outcomes.”



For 75 years, JOANN has inspired creativity in the hearts, hands, and minds of its customers. From a single storefront in Cleveland, Ohio, the nation’s leading fabric and craft retailer has grown to include more than 865 stores across 49 states and an industry-leading e-commerce business. With the goal of helping every customer find their creative Happy Place, JOANN serves as a convenient single stop for all of the supplies, guidance, and inspiration needed to achieve any project or passion. For store locations, project ideas, and a full product offering, visit


About Medallia


Medallia’s vision is simple: to create a world where companies are loved by customers and employees alike. Hundreds of the world’s largest companies and organizations trust Medallia’s  Software-as-a-Service application to help them capture customer feedback everywhere the customer is (on the phone, in store, online, mobile), understand it in real-time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve their performance. Medallia has offices in Silicon Valley, New York, London, Paris, Munich Sydney, Buenos Aires, and Tel Aviv. Learn more at


© 2018 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia.