Lauren Farah

With over a decade in marketing, Lauren’s on a mission to make the magic of tech relatable. As a content strategist — and a mom, traveler, patient, citizen, and everyday consumer — she’s passionate about showing how empowering technology transforms the ordinary into the extraordinary. Her work connects the dots between what we all feel and see with the behind-the-scenes innovations that make it all happen.

December 12, 2024

Customer Experience

From Buzzwords to Benefits: Level Up Your AI-Powered Customer Experience

Medallia’s industry experts share examples of how successful brands are upgrading their customer experiences by…

November 14, 2024

Market Research

From Healthcare to Hospitality: What Our Latest Research Says About Winning Customers for Life in Your Industry

A new Medallia study reveals the latest customer loyalty research findings and what they mean…

May 20, 2024

Customer Experience

This Summer’s Hottest Fashion Trend: Your Personal(ization) Style!

2024 is the year of personalization. It’s all the rage, captivating consumers and stealing their…

January 5, 2024

Customer Experience

2024 Customer Experience Management Systems Trends: What’s In and What’s Out

Does your CX platform have what it takes to drive results for your brand? Our…

November 10, 2023

Customer Experience

Lessons in CX Chemistry: The Perfect Balance of Automation and Personalization

Successful brands leverage automation and personalization together to improve customer experiences — here’s why, and how you can,…

February 15, 2022

Customer Experience

Measuring Retail Customer Loyalty with Earned Growth Rate: Fred Reichheld Q&A

An in-depth Q&A with Fred Reichheld, best-selling author, loyalty thought leader, and creator of the Net…