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Medallia Releases Industry’s First iPhone App, Putting EFM into the Palm of Your Hand

Medallia for iPhone enables real-time response to customer feedback, increasing quality of customer experiences for global companies

Menlo Park, CA – November 2, 2009 – Medallia, the global leader in SaaS customer experience and enterprise feedback management, today announced the first ever iPhone application for the enterprise feedback management (“EFM”) industry, Medallia for iPhone. The newly released mobile application allows Medallia customers to access, monitor, and respond to real-time customer feedback on the go. Medallia for iPhone is available to all Medallia subscribers at no additional fee and works with all iPhone models.

“Enterprise feedback management applications need to support a diverse range of channels in order to accommodate the unique survey data collection, analysis and presentation needs of organizations. Support for mobile applications can provide real-time access to customer feedback data to help employees make informed decisions when not at their desk,” stated Gartner analyst Jim Davies.
The Medallia for iPhone application gives enterprises unprecedented access to valuable customer feedback in real-time. Organizations can now rely on the real-time delivery of mobile data to speed decision-making, accelerate issue resolution or address customer service opportunities as they arise. Industries such as retail, financial services and hospitality depend on customer feedback to build a positive brand image, foster customer loyalty, optimize operations and increase customer retention.

“Our clients care about the rapid delivery of actionable customer feedback that is easily accessible at all times,” stated Medallia President Amy Pressman. “Organizations that focused on customer satisfaction before the recession have outperformed their peer groups and delivered higher rates of customer retention in this challenging economic environment. To maintain a competitive edge, these organizations rely on real-time feedback, not information captured weeks or months ago. We developed Medallia for iPhone so our customers, who oversee divisions across all industries, can hasten the cycle of feedback and response to improve customer satisfaction and retention”.

The Medallia Enterprise Feedback Management Platform captures critical customer opinions across all response channels, including social media, turning both general and specific feedback into high-value information. Medallia’s patent pending software-as-a-service technology is designed to help enterprises discover trends through analytics, re-engage with dissatisfied customers and achieve the highest level of customer excellence.

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