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Medallia Launches Satisfy: Membership™

MENLO PARK, CA—November 1, 2004—Medallia will add a new product to its Satisfy™ suite that is tailored to the needs of time-share companies, fitness centers, wireless services, and other companies that sell their products as memberships or subscriptions. “Customer satisfaction is a special challenge for membership organizations,” said Steve Earwaker, VP of Market Research for Medallia. “They can be hard pressed to monitor satisfaction when their customers don’t make ongoing purchases.” Earwaker said that Satisfy: Subscriber™ addresses the unique needs of subscriber and membership organizations and that roll-outs of it were already scheduled for two vacation ownership companies and one national fitness chain.